Rank algorithm update from google weeded out a lot of good or bad websites, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, truck tie down, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, kaiya eve couture , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As we can see, blog marketing with great content is the way to go. Now imagine you have your own blog network, for instance Screw Pin Shackle, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create quality content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, for instance, Grade 80 Chain , nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.
When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in plain English, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, truck tie down, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, best baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, for instance grade 70 chains, then it will be easier to do article marketing.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, for instance, UTV Winches , nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, it’s a big loss if you don’t use this tool.
Truck tie down is about quite some different things to different people, we will talk about trailer tie down in this article, more precisely, we will talk about flat beds only, probably you’ve already seen them on the highway or truck stop.
When the jobs come your way, odds are you are not going to decide what kind of stuff will be put on your truck, the only thing you can do is to prepare for all the options , it’s almost always not for you to decide what load will be on your vehicle . When it comes to flatbed truck , the first thing comes up will be the truck winches, you can see those flatbeds with truck winches at one side on the highway all the time, with those winches it’s easy for the driver to tie down loads with just winch straps with the help of winch bar .
Usually portable winch and winch strap are most popular tie down devices for flat beds . When you work with truck winches and winch straps, there is one thing you can’t live without: winch bars, these steel bars are definitely needed for your job, so get one if you don’t already have one.
Some trailers come with winches installed, not all trailers have winches installed. When the flat bed have the winches installed, we can use winch tie down straps to tie down articles on the trailer , usually we tie down steel coils, concrete pipes, skids, anything that not too heavy for the the straps’ working load limit. Winch straps usually come with flat hooks, because we usually hook the straps on the edge of the trailer, of course the double J hook can be used too. For most flatbeds there are 2” and 4” truck winches , but winch straps have width of 2”, 3” and 4”, it’s obvious you can put 3” winch straps in 4” winches, when we look at the length of the winch strap, the range is pretty wide for regular use, from around 20 feet to more than 60 feet, 27′ and 30′ being the most common length available.
OK, now let’s look at ratchet straps which are the most popular tie down devices for all kinds of trucks or hauling businesses. Usually the ratchet straps are assemblies of ratchet buckles and nylon or polyester webbing tie down strap, there are fixed end straps with ratchet buckles and loose end straps.
Ratchet straps are most selected tie down devices due to their capability , you can put them almost anywhere when it’s applicable. The ratchet straps may have flat hooks, double J hooks, chain anchors, cloth loops or just plain straps at both ends, probably some special made ratchets have some other funny ends, say, D ring? And it’s width can be 1” through 4”, length can be a few inches to more than 50 feet . The reason we say that ratchet straps are most popular tie down devices for most trucks can be found in this paragraph, even for flatbeds which use winch straps extensively may find ratchet straps attractive if there are no winches installed on the truck.
To buy these tie down straps, you have the choice between local stores and online stores . Depends on your available options , sometimes get them locally is more appropriate , sometimes online deals are much better. To help you make decision you need accurate and non altered information on the vendors, you can check out online forums, blogs and opinion sites to figure all of these out before you go all in.
Truck winches and winch straps mostly have been seen on flatbeds, a big chunk of flatbeds sold with winches installed, when the drivers put the loads on the truck, they only need winch straps and winch bars to tie loads down. A few different kinds of truck winches are available, most seen ones are slide in winches and weld on winches, to use slide in winches the flatbeds have to have rails installed at one side of the truck bed, 2” and 4” are most popular sizes of truck winches, and of course we can say that 2” & 4” winch straps are the most popular ones, 3” winch straps are not that popular but you still can see them from time to time.
The way the truck winch and strap system works is pretty simple, the mandrel, the part into which you can insert the tie down strap, can be used to tighten the winch straps easily, thus tie the loads down pretty much by just put winch bar into the winch side hole then turn as many rounds as needed until the loads are secured properly. The barrel across the winch body has holes at one end, a gear at the other end, the part between the winch body is mandrel, the winch strap can be inserted into it, close the brake on the gear will allow you the tighten the straps over the load, since the gear is only allowed to go one direction, When unloading your flatbed, you can open the brake on the gear, loose the strap a bit, get the hook off and retract the winch strap by turning the winch barrel the other way, when you are at it you will find it’s so easy, even…can dot it. You are required to use a winch bar with the truck winch, you can use something like a wood stick or wood beam with, it’s not safe and not legal as well.
There usually are 2 kind of standard winch bars, chromated one and black one, and two different combination winch bars, chromated and painted half yellow, you can find them online or locally. Sometimes people get confused with all the different winch bars, they are only used with truck winches after all, why all the different styles? It all comes down to personal preferences and specific needs, for instance, with combination winch bar you can use something else with it, say using a standard winch bar with a combination winch bar under some special circumstances.