Short while ago google had changed their ranking algorithm, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being thrown away by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, steel cargo bar, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, top smartphones , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As far as SEO concerned, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, such as luggage cord, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create quality content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to give our love for creating and sharing quality content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, say this one, tow straps , nice writing, good content, published on popular site, this article serves it’s purpose well.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.