Google made big changes to the ways their search results rank,   in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.  

Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, Grade 30 Chains, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain pullers, we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, mothers day gift , I build it as a hobby and kept adding good or mediocre content, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. As we can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like Sash Chain, then you will have a powerful weapon in your SEO arsenal.

Remember content is king, you just need to create content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take Transport Chains as an example, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.

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Get More Traffic by Publishing Quality Articles

On February 18, 2012, in Autos, by admin

  Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being downgraded by google.

So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  any links on them will be affected too. 

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I needed to rank the keyword, Machine Chain, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, for instance let’s examine this one, sherri hill dresses , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. Say you’re building your own bogging network, something like Sash Chain, then it will be easier to do article marketing.

Remember content is king, you just need to create content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, have a taste of this one, Chains and Binders, nice writing, good content, published on popular site, this article is a good example of article marketing. 

Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.

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