Google made big changes to the ways their search results rank, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, http://www.mfrexpress.com/traffic-control-reflective-tape-stickers-c-52_112.html, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we put the link in relevant context, almost no plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, sherri hill , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, something like Lift Sling, then it will be easier to do article marketing.
Remember content is king, you just need to create content, publish and share with people, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, http://www.mfrexpress.com/towing-tow-chain-c-24_82.html, explains some interesting concepts, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.