Rank algorithm update from google weeded out a lot of good or bad websites,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  any links on them will be affected too. 

Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, ratchet strap, of course with old way of link building, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot,   the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, baby strollers , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. Now you can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, for instance truck tie downs, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, have a taste of this one, Polyester Round Slings, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.

Last but not least, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.

Technorati Tags: , ,