Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being de-indexed by google.

So what exactly is linking campaign the old way? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  any links on them will be affected too. 

A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started promote the keyword, These Little Cords Work Wonders, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, mothers day gift , I didn’t put too much effort into it from start, but I never stopped posting, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, for instance I like this one, you will have the power to push any sites up in search engines.

At the end of day all you have to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, say this one, Plug and Lock Straps, nice writing, good content, published on popular site, all these points make it perfect for SEO.

We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, no one should miss this tool out.

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