Beginning early this year, google made some changes to their search ranking, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, and most of them are useless, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, Chain Binder, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, top smartphones 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, blog marketing with great content is the way to go. If you can build a group of your own blogs, something like Mini Load Binders, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, share the content with people, promote your business with the content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, have a taste of this one, Tie Down, nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.