Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, Grade 70 Chains, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , we put the link in relevant context, not too many plain links have been built, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, best smartphones 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality article marketing is much better than plain link building. Say you’re building your own bogging network, something like Coil Chains, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create attractive content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the search results every day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, take Binder Chain as an example, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.