When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being tossed out by google.

What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  the links on those spamming sites won’t work anymore.  

Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, Reflective Collar, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, best smartphone , I didn’t put too much effort into it from start, but I never stopped posting, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. As far as SEO concerned, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, such as Cluster Hook R T J, then you will have a powerful weapon in your SEO arsenal.

Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, have a taste of this one, cold shuts, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.

Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s simple and elegant, if you don’t use this tool it’s just too bad.

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